Sarah Laurie Johnson
SOCIAL MEDIA MANAGER & CONTENT STRATEGIST
Creative Portfolio
About Me
PROFESSIONAL FOCUS:
Social Media Manager & Organic Content Strategist. Creative Direction, Visual Storytelling, Community Building + Audience Growth.
I'm a multidisciplinary creative professional with a background in fine art, art history, French literature, and visual culture. My approach to organic social media combines human-led creative thinking, strategic storytelling, audience insights, and performance-informed execution. I bring an artist's eye and a marketer's mindset to creating thoughtful, engaging content that connects people, builds community, and supports meaningful business goals.
EDUCATION:
The University of Puget Sound Tacoma, WA
Bachelor of Arts Degree (2019): Art History, French Language & Literature (Arts Focus), with an Interdisciplinary Humanities Emphasis on Visual Culture.
IES Paris Study Abroad Program (2017): Art History, French Literature. Attended a 12-week oil painting course with esteemed French artist Patrick Fouilhoux at La Villa Bastille while living and studying in Paris.
CERTIFICATIONS
Social Media Marketing Certification | HubSpot Academy (2026)
Instagram Marketing: Complete Guide to Instagram Growth | Udemy (2023)
Fundamentals of Graphic Design | California Institute of the Arts, Coursera (2021)
Introduction to Typography | California Institute of the Arts, Coursera (2021)
Ideas from the History of Graphic Design | California Institute of the Arts, Coursera (2021)
TOOLS:
Slack, Monday.com, Canva, Procreate, Instagram Edits, CapCut, Final Cut Pro, Figma, Design Space, Zoom, Dropbox, Google Workspace, Planoly (Visual Social Planner), Google Analytics Campaign URL Builder (UTM link creation), Lucid, Etsy, SquareSpace, YouTube, Instagram, Facebook, X, TikTok, LinkedIn, WhatsApp, Quora, Reddit, Threads, MailChimp.
A collection of social-first creative, organic content strategy, and visual storytelling developed for brands and communities. From educational content and short-form video to product campaigns and community engagement, my work combines strategic thinking with purposeful creative execution.
Selected Work
Deep Space Sparkle
AT A GLANCE
Role: Social Content Creator | Organic Social Strategy + Cross-Platform Content
Platforms: Instagram, Facebook, Pinterest, YouTube, TikTok
Scope: Developed and executed organic social content for an established art education brand with a multi-platform audience across Instagram, Facebook, Pinterest, YouTube, and TikTok.
Translated educational expertise, long-form resources, creative concepts, and product campaigns into engaging, platform-native content designed to support discoverability, audience connection, community engagement, and business objectives.
My work spanned human-led organic content strategy, creative production, copywriting, video editing, visual storytelling, publishing, community management, and campaign support, with additional contributions to creator collaborations, YouTube SEO, and paid-social creative assets.
Impact: Contributed to 11K+ net Instagram follower growth during my tenure through audience-first content strategy, creative production, and cross-platform execution, while expanding opportunities for organic discovery, community engagement, and brand storytelling.
NOTABLE CONTRIBUTIONS
Organic Social Strategy + Cross-Platform Content: Developed and adapted social-first content across Instagram, Facebook, Pinterest, YouTube, and TikTok, aligning creative execution with audience needs, platform behaviors, brand objectives, and content priorities.
Short-Form Video + Discoverability: Built YouTube Shorts strategy and content workflows, supported video discoverability through platform-specific optimization, evergreen content repurposing, and YouTube SEO.
Community Building + Engagement: Launched and developed strategy for opt-in broadcast communities on Instagram and Facebook, creating additional touchpoints for audience connection, educational content, and product launches. Each channel grew to 400+ opt-in micro-community members during my tenure.
Campaign + Product Launch Support: Produced organic and paid-social creative assets supporting major course and membership launches, including Teaching Art 101 and The Sparklers' Club.
Educational Storytelling + Content Repurposing: Transformed educational resources, lesson demonstrations, and long-form content into engaging Reels, carousels, Stories, graphics, and platform-native posts.
Brand Voice + Community Management: Developed audience-centered copy and community content while supporting social listening, customer care, creator outreach, and consistent brand communication.
Performance-Informed Creative: Applied platform analytics, audience behavior, social listening, and content performance insights to inform creative recommendations and ongoing optimization.
SELECTED ORGANIC SOCIAL CONTENT
Explore publicly published content I created during my work with Deep Space Sparkle. Click the image to view the original post on its respective platform. Publicly visible view counts are shown as captured at the time of documentation.
View all public work on the channels below:
Content That Performs
Culture, Community + Brand Voice
Storytelling + Education
Campaigns + Launches
TEACHING ART 101 COURSE PRODUCT LAUNCH
THE SPARKLERS’ CLUB LAUNCH (L27)
Creative Work + Links
Sarah Laurie Art
Interdisciplinary Fine Art
Geocaching With Sarah
Visual Storytelling + Community Building
Let’s Work Together!
Social strategy & content creation with heart, humor + curiosity.
