STRATEGY • COMMUNITY • VISUAL STORYTELLING
Sarah Laurie Johnson
Social Media + Creative Content Portfolio 2026
AT A GLANCE
Role: Social Content Creator
Platforms: Instagram, Facebook, Pinterest, YouTube, TikTok
Scope: Human-led Organic Social Strategy, Copywriting, Creative Concepts, Digital Asset Management, Creator Collaborations + Scripting, Content Creation + Graphic Design (Reels, Carousels, Stories, Shorts, Static Posts) + Paid Content • Repurposing, Batching, Scheduling + Publishing Content • Native Analytics + Reporting • Product Launch Support: Daily + Weekend Audience Monitoring + Engagement • Community Building + Audience Management (Social Monitoring, Listening & Engaging Across Platforms), Social Customer Care + Engagement, Aligning Content With Stakeholders, Brand Voice, Tone + Brand Guidelines.
Tools: Slack, Monday.com, Canva, Instagram Edits, CapCut, Zoom, Dropbox, Google Suite, Planoly (Visual Social Planner), Google Analytics Campaign URL Builder (UTM link creation), Lucid
Deep Space Sparkle
Selected Organic Social Content:
Browse my curated galleries of publicly published content I created as Social Content Creator for Deep Space Sparkle.
Click an image to view the original post on Instagram.
View counts shown are publicly available platform metrics captured at the time of screenshot.
View all public work on the social channels below:
Content That Performs
Culture, Community + Brand Voice
Storytelling + Education
TEACHING ART 101 COURSE PRODUCT LAUNCH
Visual Storytelling + Community Building
Campaigns + Launches
THE SPARKLERS’ CLUB LAUNCH (L27)
Interdisciplinary Fine Art
Notable Contributions
Identified and developed organic distribution opportunities across emerging and established channels.
Built YouTube Shorts workflows supporting content discoverability.
Launched and cultivated opt-in communities on Instagram and Facebook.
Adapted channel strategies and production priorities to evolving business direction.
Connected content planning with audience development, product launches, and community engagement.
Led community outreach initiatives across socials
Creative Work + Links
Sarah Laurie Art
Geocaching With Sarah
Let’s Work Together!
Social strategy & content creation with heart, humor + curiosity.
